The biggest sale of the year is finally here. 🎁
Five Korean favourites we'd hand to a friend, why they suit New Zealand skin, and how to build a calm, glowing routine around them.
Black Friday can feel like a lot: hundreds of deals, a hundred tabs, and that nagging worry you'll buy something you never use. So we're doing it the 7hada way. Our biggest sale of the year really is here, with up to 90% off, but instead of a wall of products we've picked five we'd genuinely put in a friend's hands.
Before the products, a little context, because the best skincare isn't about the trend. It's about your skin, your climate and your life.
Why these, why now? 🇳🇿🇰🇷
New Zealand and Korea might seem worlds apart, but their skincare conversations meet in a surprising place. Here's what we see on our side of the shop.
Strong NZ sun
Our summer UV is some of the strongest in the world. Daily SPF isn't optional here, it's the base of every routine.
Barrier & calm care
The big Korean shift: soothe first, glow second. Happy skin barrier, fewer problems.
Skin-first makeup
The Korean look isn't heavy coverage. It's "your skin, but on its best day".
Wind, sun, sea air and a lot of time outdoors can leave skin tired and reactive by summer. Korean routines, built around gentle layers, sun protection and barrier care, happen to suit that life very well. That's the thread running through all five picks below.
★ Our #1 pick
Beauty of Joseon Relief Sun
Rice + Niacinamide · SPF50+ / PA++++. The sunscreen the whole K-beauty world went wild for: light like a moisturiser, no white cast, no greasy shine. If you only buy one thing this Black Friday, make it this. It's the step we'd never skip.
Four more we'd never be without 💕
ANUA Azelaic Acid 10 + Hyaluron Serum
Azelaic acid is one of K-beauty's most talked-about ingredients. This serum soothes redness and uneven tone while hyaluron keeps skin comfortable. A lovely pick if your cheeks flush in the wind or sun.
Beauty of Joseon Dynasty Cream
Inspired by traditional Korean hanbang beauty: a plush, nourishing cream that leaves skin soft and glowing, even on windy, drying NZ days. Your comfort layer at the end of the routine.
Dr.Althea 345 Relief Cream
A quiet cult favourite for stressed, easily-irritated skin. Barrier-first comfort that people keep coming back to. It's the one to reach for when your skin feels "off" and you want to keep things simple.
JUNGSAEMMOOL Skin Nuder Cushion
From Korea's celebrity makeup-artist brand: the skin-first finish that looks like your best skin day, with SPF50+ built right in. One quick pat and you're done. Perfect for summer, when you want less on your face, not more.
How to build a simple summer routine with them
You don't need all five at once, but here's how they fit together if you'd like a full routine. Gentle, short and easy to keep up.
- Morning, calm. After cleansing, smooth on the ANUA Azelaic Acid serum while skin is still slightly damp. Start every other day if your skin is sensitive.
- Morning, protect. Finish with Beauty of Joseon Relief Sun. Use a generous amount and, if you're outdoors, reapply through the day (about every two hours is the usual advice).
- Makeup, optional. Pat the JUNGSAEMMOOL cushion where you want it: centre of the face, spots, under the eyes. It's lightweight, so it won't hide your skin.
- Night, comfort. Cleanse well, then seal in moisture with Dr.Althea 345 Relief Cream on stressed days, or the Dynasty Cream when skin feels dry and needs more nourishment.
A few honest tips before you shop 💌
Patch test new products. Try a little on your jawline or behind your ear for a day first, especially if your skin is sensitive.
Add one new thing at a time. If something doesn't suit you, you'll know exactly which product it was.
SPF is a daily habit, not a beach habit. New Zealand UV doesn't take cloudy days off.
Quick questions
Is it really up to 90% off?
Yes. Discounts across the store range up to 90%, depending on the product. The five above are our handpicked starting point, and there's more in the Black Friday collection.
Which one should I buy if I can only choose one?
Beauty of Joseon Relief Sun. Sun protection is the single most useful step for NZ skin, and at this price it's an easy yes.
Is this suitable for sensitive skin?
Many of our customers with sensitive skin love the Dr.Althea 345 Relief Cream and the ANUA serum, but every skin is different. Patch test first, and check each product page for the full ingredient list.
Black Friday won't wait. 🖤
The biggest sale of the year, while stocks last. Your favourites are waiting.
SHOP BLACK FRIDAY 🎁The 7hada Team 🍀🩷
